MEET THE TEAM

Dr Kelly Sheridan

CHIEF EXECUTIVE OFFICER
Specialism: Strategy, science and collaboration
Expertise: Fibre analysis and research
Bio: Kelly combines strategic leadership with her forensic expertise and analytical thinking to drive to the industry challenge of fibre fragmentation
Elliot Bland

SCIENCE LEAD
Specialism: Scientific data analysis, research & development
Expertise: Research
Bio: Elliot analyses the Microfibre Data Portal and supports signatories with testing strategies. Elliot’s background in tech R&D and microfibre research enables him to provide expert advice to signatories.
Sandra Di Mauro

INDUSTRY ACTIVATION LEAD
Specialism: Testing, Industry R&D, and collaboration
Expertise: Textile testing, textile/material development and research
Bio: Sandra combines expertise in laboratory work, textile development, and process manufacturing with aesthetic vision and a practical approach to industry collaboration, addressing the challenge of fibre fragmentation.
Bridget Upton

COMMUNICATIONS & ENGAGEMENT ASSOCIATE
Specialism: Data visualisation, design and meaningful collaboration
Expertise: Communication, marketing and relationships
Bio: Bridget drives signatory engagement and new enquiries at The Microfibre Consortium. She leads communications, using her keen eye for design and strong understanding of the topic, to take scientific research and translate this into digestible formats for diverse stakeholders.
Andy Dunn

FINANCIAL DIRECTOR
Specialism: Accountancy and Financial Reporting
Expertise: Budgeting, Forecasting and Financial Strategy
Bio: Andy supports finance and operations. He applies his analytical mindset and attention to detail to ensure accurate financial management and streamline internal processes across the organisation.
Louise Ashdown

OPERATIONS MANAGER
Specialism: Organisational practices, procedures and HR
Expertise: Team building and organisation
Bio: Managing all operational aspects of the business, Lou ensures that the team can fulfil their goals, targets and objectives in the most effective way possible.

The Advisory Group provides strategic guidance to the team and the Technical Committee on issues including, but not limited to; The roadmap, programme of activity, funding, and the championing of industry engagement efforts. This group intentionally covers a diverse range of organisational types and expertise to ensure the direction and ultimate outputs of The Microfibre Roadmap embrace cross-industry needs.
Carmen Chan - Tesco
Mariella Noto - ZDHC
Kate Riley - Textile Exchange
Steve McDonald - SGS
Joanna Mourant – NEXT

Technical Committee

The Technical Committee provides technical guidance to the TMC Research team and the Advisory Group. This group of subject matter experts directs and coordinates the topic research agenda and technical credibility of knowledge dissemination.

Hugo Leofold

Yarn Developer & Microfiber Project Leader
Decathlon
Anders Schorling Overgard

Innovative Materials Lead
Bestseller
Pietro Pedretti

Head of Sustainability
Italtex
Felix Aejmelaeus-Lindström

Sustainable Material & Chemical Specialist
Fenix Outdoor
Jimmy Summers

Vice President – Environment, Health, Safety & Sustainability
Elevate Textiles
Dr. Katy Stevens

Head of ESG
European Outdoor Group (ESG)
Phil Townsend

Senior Environmental Sustainability Technical Manager Ethical Trade
Primark
Helen Colebourn

Softline Technical Consultant
BV
Dr. Tuteja Ravinder

Materials Program Lead
H&M